KO Stock — Buy or Sell The Coca-Cola Co. Today?
The Coca-Cola Co. depends on household spending, so KO moves with same-store sales, pricing power and input costs. Consumer names typically trade at lower beta than tech but gap hard when guidance changes.
Machine signals
- • Mixed moving-average trend
- • RSI neutral at 59.6
- • MACD bullish crossover
- • Strong uptrend (ADX 31)
- • Near 52-week high — extended
- • Pattern: double bottom (bullish reversal watch)
Key levels for KO
| Level | Price | Distance |
|---|---|---|
| First support (MA25) | $87.98 | +1.2% |
| Trend line (MA99) | $81.98 | +8.6% |
| 52-week high | $91.99 | -3.2% |
| 52-week low | $65.67 | +35.6% |
Distance is measured from the live price of $89.06. Levels recompute on every page load.
What moves KO
- • Comparable sales and traffic trends
- • Gross margin, promotions and input cost inflation
- • Consumer confidence and real wage growth
- • Inventory levels heading into key seasons
Should you buy KO?
Our deterministic confluence engine currently rates KO as HOLD with a score of +2 out of ±10. The rating combines moving-average alignment, RSI, MACD, ADX trend strength, and 52-week positioning. Not financial advice — for a full AI thesis with entry, stop, and targets, run a scan on the terminal.
Run full AI scan on KO →KO — frequently asked questions
Is KO a buy right now?
The verdict at the top of this page is a live machine rating built from moving-average alignment, RSI, MACD, ADX trend strength and 52-week positioning for The Coca-Cola Co.. It is recalculated from live prices on every load, so it can change intraday. Technical rating only — not investment advice.
What are KO's key support and resistance levels?
The key levels table on this page lists the live MA25 and MA99 moving averages plus the 52-week high and low, with the distance from the current price. Traders commonly treat a rising MA25 as first support in an uptrend and the 52-week high as the nearest overhead resistance.
Is KO overbought or oversold?
Check the RSI(14) reading in the stats grid above. Above 70 is conventionally overbought and below 30 oversold, but in a strong trend KO stock can hold an extreme reading for weeks, so RSI alone is a weak trigger.
How should I size a KO trade?
Size off your stop distance rather than a fixed share count: decide the maximum you are willing to lose, divide it by the distance from entry to stop, and that is your position size. The position size calculator on this site does the math for you.